A press release – sometimes referred to as a news release or simply entitled ‘media information – is your way of making the news by promoting your own company, event, product, service or website.

And with a background in newspapers, journalism, magazines and direct marketing, Spoon Media is geared up for getting your news noticed.

Your press release may be compiled in a variety of formats, from a simple news story to a viral video. It can be delivered to targeted journalists, editors and online news outlets. A press release should include intriguing information, along with relevant photographs, illustrations and even free gifts or product samples. And it can be distributed by almost any method – letter, email, social media, fax, online press release distribution services or your own website.

Admittedly, a press releases isn’t free if you hire a journalist or copywriter, but it’s nevertheless available for a fraction the cost of advertising.

In fact, it’s even better than that.

The publicity generated by a well-written, carefully-crafted press release is potentially far greater than a mere advertising campaign; it is widely recognised that readers of a publication trust and absorb editorial content much more willingly than ads.

Best of all, a professional press release gets your message to your potential customers – complete with your slant on any public interest issues, contact details and backlinks to your website – in a way that lets you talk directly to someone else’s audience. A professionally-written press release is compiled so clearly, and aimed so accurately, that it may be reproduced in its entirety.

Spoon Media’s press release writing service offers persuasive copy, snappy headlines and exactly the right angle to achieve the maximum exposure for you brand.

And that’s the goal of a great press release.