Welcome to our tips
Uh-oh – bad logo
Good graphic design means memorable images, eye-catching typography and – perhaps most importantly of all – great logos. Logos that grab attention and leave a lasting imprint in the viewer’s mind. A great logo is essential for any business to communicate with...
Killer packaging
Smoking kills. Yep, it’s pretty obvious. About 100,000 British people die every year from puffing on cancer sticks. That sucks.So when you see a fag packet or tobacco tin wearing the Smoking kills slogan in big, bold lettering, what’s your first thought? Is it, “Oh my...
We’ve got a cream for that
Ignore Agatha Christie. Never mind Inspector Morse. No, surely Embarrassing Bodies is the greatest of all TV...
Rhyme beyond reason
Which advert do you hate more than any other? The ad that comes on TV and just ruins your day? Most seem to think the...
In/direct advantage
Killer headlines are an essential part of your ads (Stop! Read this!). So at some point you might want to have a go at...
Stop! Read this!
What can you do in five seconds? Open a sandwich? Check every pocket until you find that errant tenner? Count to five...
Get mobile or get gone
Is your website mobile-friendly? We don’t mean does it give your iPhone a hug. We mean do you have a specific...
D’ya think thesaurus?
What do you call a one-eyed dinosaur? If it’s a mono-ocular Mesozoic reptile, we need to talk. English is the greatest...
Capital offences
Capital offences – the case against initial capitals Are you Important? We mean, are you Really Important? Are you so...
CEO dear – job titles to cringe for
Chief. Executive. Officer. Now, that’s a list of impressive words. Add them all together and you’ve got a phenomenally...
Write it yourself
Do you need an editor or proofreader? More to the point, do you know you need a subeditor or proofreader? If you’re...
Superstar subeditors
Copyeditors are like movie directors – sitting silently behind the scenes with power at their fingertips to make...
Aitch Ee Ell Pee!
Don’t drop your aitches. We’ve all heard someone saying it – usually a picky parent to an errant offspring. Perhaps a...
“They found us on Google”
You’ve built an amazing website. You love it, your client loves it, and customers are flocking in. You’ve got to...