Is your website mobile-friendly?
We don’t mean does it give your iPhone a hug. We mean do you have a specific custom-built mobile version of your website, or has your site been made responsive to enable easy access for mobile phones and tablets?
Traditionally, websites were designed to be shown on desktop or laptop computers, where the screen size is generally 13in or more. Opening such a site on a tiny smartphone screen – even the giant iPhone 15 Pro Max has a mere 6.7in display – means loads of scrolling around the page to see zoomed-in text.
It’s infuriating, and it means readers swap to a rival’s site rather than struggling with yours. It’s also potentially damaging to your site’s search engine rankings. And, since Google’s mobile-first indexing became standard in 2019, it’s only got tougher.
For the past few years, Google has ranked your website based primarily on its mobile version – not your desktop version. If your site doesn’t work well on a phone, your rankings could slide down faster than the BBC can suspend embarrassing TV presenters.
And it’s not just Google. Social platforms, ad networks and even Bing all prioritise mobile experience. Users expect instant, seamless browsing by mobile, and if you don’t deliver, they’ll click away in seconds.
But fear not, there’s a solution.
Spoon Media has been building mobile-friendly websites for over a decade. We prefer responsive websites (which, basically, resize your site automatically to fit any screen – smartphone, tablet, laptop or desktop), but we’re also happy to create complete mobile-specific websites.
So, what does that mean for you? Well, if you’re an existing client, you may already have a mobile-friendly website – check it out on your smartphone screen and let us know, or try a free online mobile-friendly test tool. If it’s not mobile-friendly, we’ll be able to rebuild or optimise your site to keep it where you belong – high in Google’s rankings.
And if you’re not already one of Spoon Media’s treasured customers, now’s your chance to enlist the greatest web designers in Lincolnshire. So drop us a line, give us your site and get mobile.
