Ignore Agatha Christie. Never mind Inspector Morse. No, surely Embarrassing Bodies is the greatest of all TV mysteries. We mean, why on earth would anyone appear on a programme designed to show the world their stinkiest, most hideous maladies? I’ve got a boil on my...
Which advert do you hate more than any other? The ad that comes on TV and just ruins your day? Most seem to think the singing GoCompare idiot or those 40 seconds of faux-techno from the old We Buy Any Car ad are as bad as it gets. We disagree. For us, advertising...
Killer headlines are an essential part of your ads (Stop! Read this!). So at some point you might want to have a go at writing one. But how do you go about writing advertising headlines that stand out, deliver your message and are more persuasive than Derren Brown...
What can you do in five seconds? Open a sandwich? Check every pocket until you find that errant tenner? Count to five very slowly? How about selling £1,000-worth of your product? What about £10,000? Even more, maybe? It’s widely acknowledged that your average ad has...
What do you call a one-eyed dinosaur? If it’s a mono-ocular Mesozoic reptile, we need to talk. English is the greatest language in the world. Bafflingly simple, subtly diverse, built upon layers of meaning and intricate distinctions. As an official language in 80...
