Good graphic design means memorable images, eye-catching typography and – perhaps most importantly of all – great logos. Logos that grab attention and leave a lasting imprint in the viewer’s mind. A great logo is essential for any business to communicate with...
Smoking kills. Yep, it’s pretty obvious. About 100,000 British people die every year from puffing on cancer sticks. That sucks.So when you see a fag packet or tobacco tin wearing the Smoking kills slogan in big, bold lettering, what’s your first thought? Is it, “Oh my...
Ignore Agatha Christie. Never mind Inspector Morse. No, surely Embarrassing Bodies is the greatest of all TV mysteries. We mean, why on earth would anyone appear on a programme designed to show the world their stinkiest, most hideous maladies? I’ve got a boil on my...
Which advert do you hate more than any other? The ad that comes on TV and just ruins your day? Most seem to think the singing GoCompare idiot or those 40 seconds of faux-techno from the old We Buy Any Car ad are as bad as it gets. We disagree. For us, advertising...
Killer headlines are an essential part of your ads (Stop! Read this!). So at some point you might want to have a go at writing one. But how do you go about writing advertising headlines that stand out, deliver your message and are more persuasive than Derren Brown...
