What can you do in five seconds? Open a sandwich? Check every pocket until you find that errant tenner? Count to five very slowly? How about selling £1,000-worth of your product? What about £10,000? Even more, maybe? It’s widely acknowledged that your average ad has...
Is your website mobile-friendly? We don’t mean does it give your iPhone a hug. We mean do you have a specific custom-built mobile version of your website, or has your site been made responsive to enable easy access for mobile phones and tablets? Traditionally,...
What do you call a one-eyed dinosaur? If it’s a mono-ocular Mesozoic reptile, we need to talk. English is the greatest language in the world. Bafflingly simple, subtly diverse, built upon layers of meaning and intricate distinctions. As an official language in 80...
Capital offences – the case against initial capitals Are you Important? We mean, are you Really Important? Are you so Important that your Job Title needs to be laid out with Initial Capital Letters? You are? Well that’s great. But if you’re so Vitally Important, why...
Chief. Executive. Officer. Now, that’s a list of impressive words. Add them all together and you’ve got a phenomenally impressive job title. The type of title that means the prime minister is your assistant and God is your right-hand man. Yep, you must be really...
